Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Seven In Ten Greek Households Waste Food, IELKA Study Finds

Seven in ten Greek households waste food to some degree, a new study by IELKA has found, with around 300,000 tonnes of food ending up wasted on an annual basis.

The Greek consumer goods research institute found that 60% of households state that up to 10% of the food they purchase is wasted, with 9% saying that 10% to 25% is wasted and 2% saying that more than 25% is wasted.

Fruit And Vegetables

In terms of the categories in which food waste most often occurs, 68% of Greek consumers say that fruit and vegetables are the products most often wasted in their homes, while 58% cite bread and pastries, 37% cite cold cuts, 29% dairy products, 28% sweets and snacks, and 27% milk.

Less waste tends to be recorded in ambient categories such as rice, pasta and legumes, with just 15% of households seeing waste in these categories. In addition, meat and fish waste is only seen in 14% of households due to the higher value/kg of these products.

Poor Household Management

Four fifths of consumers (81%) say that they 'feel bad' for throwing away food, with 21% saying that they main reason for food waste is due to poor household management and 18% saying that it is due to purchasing more food than they need.

Some 30% of Greek consumers would like more assistance from food companies in tackling food waste.

The study was carried out between 5 and 11 November, across a representative sample of 1,000 consumers from across Greece. The results of the research were presented at the 12th IELKA MetaFood conference at the start of December.

© 2021 European Supermarket Magazine. Article by Stephen Wynne-Jones. For more Retail news, click here. Clicksubscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days