Italian retailer Conad and technology group Intema have signed an agreement to boost the supermarket chain's e-commerce capabilities.
The joint venture will see the pair develop Conad's national web customer support service centre in Potenza, Basilicata, as well as implement e-commerce and customer care solutions across the network.
Conad And Intema Partnership
The partnership between the leading Italian player in the large-scale retail sector and the tech company is the culmination of a now five-year relationship created to design and implement solutions related to the processes of online grocery delivery.
Together, the partners worked on developing various elements linked to online delivery, including an e-commerce platform and online payment system, order preparation and routing solutions, home delivery, marketing, and after-sales strategies and activities.
Conad general manager, Francesco Avanzini, said that the company has decided to set up its first hub of advanced services in the southern part of the country to support customer requirements. The initiative aligns with Conad's philosophy, which places customer relations at its centre, he added.
"A joint venture to accompany a major national player like Conad in its digital transformation represents a new and important challenge for us," added Intema CEO, Pasquale Carrano.
"We are already engaged in designing and implementing innovative software solutions (which also integrate artificial intelligence and big data), such as the new "Hey Conad" platform dedicated to e-commerce and digital services that will be launched soon," Carrano added.
© 2022 European Supermarket Magazine – your source for the latest technology news. Article by Conor Farrelly. Click subscribe to sign up to ESM: European Supermarket Magazine.