Cia-Commercianti Indipendenti Associati – a cooperative member of Italy’s leading supermarket chain, Conad – rolled out its online shopping service on 21 March.
Part of the retailer’s new multichannel strategy, ‘Hey Conad’ is initially available to customers in the province of Forlì-Cesena.
The service will be extended on 28 March, to the province of Rimini; from 4 April, to the province of Pesaro-Urbino; and from 11 April, to the province of Ravenna, covering a total of 42 municipalities in the regions of Emilia-Romagna and Marche.
Consumers can conduct their grocery shopping via a dedicated website, choosing whether to receive their groceries at home or pick them up at the nearest shop or special lockers, selecting the best day and time.
Around 10,000 references are available in the online channel, ranging from fresh (fruit and vegetables, meat, fish, cured meats, and cheese) to dried and frozen products.
Around 70 employees based at a dark store in Pievesestina di Cesena will be in charge of the preparation and management of e-commerce orders.
Cia-Conad is investing around €473 million in the 2021-3 period, for the digitalisation of customer relations and e-commerce and logistics infrastructures.
Recently, Conad Centro Nord partnered with retail tech start-up Tuidi to introduce a virtual assistant that automates product procurement.
Delphi, an artificial-intelligence and machine-learning model, will enable the Italian co-operative to manage its supermarkets, in order to monitor and control the line of promotional and perishable products.