Spanish retailer Eroski has announced that it is including new features in the latest update of its Eroski Club app, which will allow customers to personalise the service.
The application has been in operation for more than a year, and accounts for more than 3.5 million user interactions per month. Its standard features include finding offers at a particular store, making shopping lists, or locating the nearest Eroski outlet.
"The use of technology has raised the level of demand of consumers who expect a multi-channel commercial proposal and personalised attention," said Eva Ugarte, Eroski's marketing director.
"In Eroski we have equipped ourselves with the technology and capacity to respond to the growing use of online channels and we are prepared to advance in our digital transformation and propose innovative solutions for customers."
The app now includes a digital version of the Eroski Club card, which allows customers to avail of the retailer's loyalty scheme directly from their phone.
It can also link to the customer's Eroski Club Mastercard account, where they can make queries or transactions related to the payment card, which was launched earlier this year.
Finally, users can customise the home page with their favourite products and services, and can access personalised digital discount vouchers.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.