DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5 Beats Quarterly Revenue Estimates As Heavy Discounts Buoy Demand

By Reuters
Share this article Beats Quarterly Revenue Estimates As Heavy Discounts Buoy Demand

Online retailer has reported fourth-quarter revenue above estimates and announced it would increase the size of its share repurchase programme.

In the final three months of 2023, in which the largest annual Chinese shopping festival 'Singles Day' was held, aggressive price cuts helped revive demand from consumers grappling with an uncertain economy.

China's shaky economic growth, high youth unemployment and lower wages for office workers have led to consumers tightening their purse strings, driving retailers like to offer heavy discounts to support sales.

International Presence

Chief executive Sandy Xu Ran said the company would establish an international presence with a focus on supply chain.

"Given that our business model and advantages are distinct from other platforms, our approach to global expansion will likewise be different," said told analysts on an earnings call.


"Supply chain is the cornerstone of our international business development, and we will continue to expand our capabilities on the global market."

The company last month said it was considering acquiring UK electronics retailer Currys, with analysts saying that underscored's efforts to expand its overseas presence as a counterweight to weak demand and cut-throat competition in the China market. reported quarterly net revenue of 306.1 billion yuan (€39.04 billion), compared with analysts' average estimate of 300.04 billion yuan (€38.31 billion), according to LSEG data.

Some analysts believe's popularity among cost-conscious buyers has grown over the quarter.


Analysts also said the "suspicious practices" that emerged in an internal audit of its Dada Nexus unit are unlikely to have had a sizeable impact on the company's overall revenue, abating investor concerns.

Read More: Top 10 Retailers In China And Hong Kong

Share Repurchase said it will repurchase up to $3 billion worth of its shares, including American depository shares, over the next 36 months through March 2027.

Its U.S.-listed shares have fallen more than 26% so far this year after slumping more than 48% in 2023.

The company reported net income attributable to shareholders of 3.4 billion yuan, up more than 13% from 3 billion yuan a year earlier.

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