Online Supermarket Hopr Launches In Belgium

By Dayeeta Das
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Online Supermarket Hopr Launches In Belgium

Belgian online supermarket Hopr has commenced the trial run of its service in Hasselt in the province of Limburg.

Starting today (19 April 2021), the supermarket will offer small-scale deliveries in Limburg in the Flemish Region, a report in Retail Detail said.

Hopr aims to offer deliveries to all areas in Hasselt by the end of this month and extend the service across the whole country by 2026.

Hopr is Belgium’s first online supermarket without any physical stores.

In March of this year, Carrefour Belgium partnered with Deliveroo to offer grocery deliveries in less than 30 minutes.


Pilot Project

Founder Stijn Martens is financing the test run and will work in the warehouse and assist with deliveries in the initial phase, the report said.

Martens told the Belgian newspaper De Tijd that the company will buy most of its products from a wholesaler and build a small stock in its warehouse in Hasselt.

The company will offer fresh products, such as fruit and vegetables, meat, fish, bread and ready-made meals and a range o branded products.

The range will focus on sustainable produce and Belgian products.


Martens wants Hopr's offers to be different from the online offers of other Belgian supermarkets, the report said.

He served as the marketing director of the telecom operator Mobile Vikings until 2016.

In the near future, Hopr aims to set up a state-of-the-art automated distribution centre spanning 1,000 square-metres and extend its offering to 10,000 products.

© 2021 European Supermarket Magazine. Article by Dayeeta Das. For more Technology news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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