UK retailer Tesco has announced that it will reduce the price of feminine hygiene and sanitary products to make them more affordable for customers.
Tesco is reducing the price of nearly 100 private label and branded products by 5% to cover the so-called 'Tampon Tax' that is currently applied to sanitary products by the UK government. This makes it the first retailer in the country to cover the cost of VAT on tampons and other products.
Essential Products
“For many of our customers, tampons, panty liners and sanitary towels are essential products," said Michelle McEttrick, Tesco group brand director.
“However, the cost of buying them every month can add up, and for many women and girls it can be a real struggle on top of other essential items."
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
