ESM's most recent edition featured the latest Kantar Brand Footprint rankings from across Europe, showcasing the most-chosen brands across the continent. As part of our extensive coverage of this year's report, we present the most popular food brands in France for 2022.
There’s little change at the top of the Brand Footprint rankings for France, with Herta retaining a healthy lead over the competition as France’s most-chosen brand. The processed-meat brand recorded a CRP of 255 last year, although its penetration dropped slightly, from 87.2 to 86.3.
Dairy firm Président places second, with a CRP of 198, followed by Fleury Michon (CRP 195), however, both have seen a noticeable dip in their CRPs – by 5% and 6%, respectively. The majority of the top ten is comprised of local favourites, with pasta brand Panzani (5th, CRP 157), bottled-water producer Cristaline (6th, CRP 153), and bakery brands Harry’s (7th, CRP 146) and Pasquier (8th, CRP 123) putting in solid performances.
France's Most-Chosen Brands
| Rank | Brand | CRPs | Penetration | Consumer Choice |
|---|---|---|---|---|
| 1 | Herta | 255 | 86.3 | 10.3 |
| 2 | Président | 198 | 84.1 | 8.2 |
| 3 | Fleury Michon | 195 | 77.9 | 8.7 |
| 4 | Coca-Cola | 166 | 68.2 | 8.5 |
| 5 | Panzani | 157 | 82.2 | 6.7 |
| 6 | Cristaline | 153 | 53.3 | 10 |
| 7 | Harry’s | 146 | 67.4 | 7.6 |
| 8 | Pasquier | 123 | 59.3 | 7.3 |
| 9 | Bonduelle | 121 | 73.1 | 5.8 |
| 10 | Lustucru | 114 | 68.4 | 5.8 |
Notable movers include Kinder, which followed up a 22% increase in CRP the previous year with a further 10% gain in this year’s rankings – the Ferrero-owned brand rises by three places, to 15th. Dairy firm Paysan Breton was another big mover, rising by nine places, to 34th (CRP 64, up by 12%), as was packed-salad brand Florette, which rose by 11 places, to 48th (CRP 48).
Brands finding the going tougher included Lotus (27th), Knorr (33rd) and cheese-maker Entremont (37th), each of which dropped by five places in the rankings, compared to last year.
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.
© 2022 European Supermarket Magazine – your source for the latest A-Brands news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
