10 Most Popular Food Brands In France

By Steve Wynne-Jones
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10 Most Popular Food Brands In France

ESM's most recent edition featured the latest Kantar Brand Footprint rankings from across Europe, showcasing the most-chosen brands in several European markets.

This year’s Brand Footprint top ten in France looks very similar to that of last year, with Herta retaining its position as the most-chosen brand therein, with a CRP of 252. In second place, Fleury Michon holds a CRP of 211, while dairy brand Président places third, with a CRP of 201.

Most of the brands in the top ten, including Coca-Cola, Harry’s, Pasquier and Bonduelle, have retained their positions from last year, with the exception of spring water brand Cristaline (CRP 185), which moves to fifth, displacing pasta brand Panzani (6th, CRP 167).

In addition, Nestlé-owned dessert brand La Laitière rises by one place to enter the top ten, with a CRP of 119.

Outside the top ten, pizza and convenience food brand Sodebo (CRP 106) jumps by four places, to 13th, while Haribo (CRP 77) rises by four places, to 25th, and Marie (CRP 70) goes up by five spots, to 30th. The biggest mover is bakery brand La Boulangère (CRP 51), which rises by eight places, to 47th.


Going the other way, meanwhile, are Lustucru (CRP 112), which drops by two places, to 12th, Andros (CRP 90), which falls by five places, to 20th, and prepared food brand Tipiak (CRP 59), which drops by four positions, to 40th.

France's Most-Chosen Brands

Rank 2022 Brand CRP (M) Pen 2022
1 Herta 252.0 86.4
2 Fleury Michon 211.0 78.7
3 President 201.0 84.9
4 Coca-Cola 186.0 69.7
5 Cristaline 185.0 59.2
6 Panzani 167.0 82.9
7 Harry's 156.0 69.0
8 Pasquier 132.0 59.8
9 Bonduelle 124.0 74.4
10 La Laitiere 119.0 66.4

About The Methodology

The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.

Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.

For the complete list of most-chosen brands across Europe, log on to

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