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A Quarter Of UK Consumers Plan To 'Scale Back' Christmas Dinner, Study Finds

By Steve Wynne-Jones
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A Quarter Of UK Consumers Plan To 'Scale Back' Christmas Dinner, Study Finds

Cost-of-living pressures mean that a quarter (25%) of UK consumers are set to 'scale back' their Christmas dinner plans, a new study by customer analytics group STRAT7 Researchbods has found.

Financial challenges mean that 12% of British consumers plan to offer fewer dishes than usual (rising to 19% within the 25 to 34 age group), while one in ten (9%) plan to provide smaller servings, the survey of 2,000 UK adults found.

In addition, one in seven households (14%) say that they expect their Christmas guests to contribute to the cost of celebrations, while just under a fifth (19%) say that they plan to drink less alcohol due to the cost of living. This rises to a quarter of those aged 18-24 and 35-44 (both 26%).

'Cornerstone of the Year'

“While around a third of those we surveyed view Christmas dinner as the hardest meal of the year, it’s still one most of us are reluctant to outsource," commented Frances Revel-Cooper, head of custom insight at STRAT7 Researchbods. "This means it remains a cornerstone of the year for the grocery sector. That said, this year has also seen the continuing impact of the cost-of-living crisis – which is going to affect Christmas food and drink bills as well.

“In short, changing customer preferences are a major challenge to profitability, the businesses that come out on top will be those that best understand their customers and adapt accordingly."

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Christmas Dinner Table

In terms of what foods are likely to grace UK Christmas dinner tables, the survey indicates that roast potatoes are the preferred Christmas accompaniment, appearing in 81% of Christmas dinners. This surpasses other holiday staples such as stuffing (69%), turkey (67%), Brussels sprouts (67%), carrots (67%), and pigs in blankets (65%).

Yorkshire puddings are included in 51% of households' Christmas dinners, while broccoli is served in 39% of households, and peas in 38%. Approximately 23% of households offer cauliflower cheese.

For individuals with dietary preferences or requirements, such as vegetarians, vegans, or those with food intolerances, around one in five (18%) bring their own dishes to Christmas dinner. This percentage increases to 25% for those aged 18-24 and 28% for those aged 25-34.

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