Beiersdorf Grabs Market Share As Group Sales Rise 6%

By Steve Wynne-Jones
Share this article
Beiersdorf Grabs Market Share As Group Sales Rise 6%

Beiersdorf, the maker of Nivea skin creams, said it snatched market share away from rivals as it posted a 6% rise in organic group sales in the first nine months, boosted by strong performances at both its Consumer and Tesa businesses.

The Hamburg-based company said on Tuesday its group sales, excluding currency moves and acquisitions, rose 6% to 5.4 billion euros ($6.15 billion) in the first nine months, after increasing 7.7% in the first half.

Strong Growth

"Both Consumer and Tesa have posted strong growth rates over recent years," said Chief Executive Stefan Heidenreich.

"We continued this successful path in the first nine months of 2018 with significant sales increases that outperformed the market and with further gains in market shares."

Sales at its consumer business grew 5.6%, with Nivea brand sales up 2.7%. It Tesa adhesives unit, which supplies the automotive and electronics industries, saw sales rise 7.8%.


Beiersdorf reiterated its full-year guidance for underlying sales growth of 5% this year.

Unilever, whose Dove products compete with Nivea, said earlier this month it expected its sales growth would likely come in towards the bottom end of its 3 to 5% target range.

Rival Reckitt Benckiser posted third-quarter sales growth of 2% on Tuesday, which it said was held back by a temporary manufacturing disruption at a European baby formula factory.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.