Chinese startup CellX unveiled a selection of lab-grown pork dishes on Friday and said it was aiming to produce the more environmentally friendly meat at competitive prices for the world's top meat-eating nation by 2025.
Investors were invited to taste one of the prototypes produced in its Shanghai lab from cells harvested from China's native black pig.
"The taste is on the bland side ... but overall it's not bad," said Li Peiyang, a guest who tested the minced pork blended with plant protein.
Cultured meat, or meat grown from animal muscle cells in a lab, could significantly reduce the environmental impact of farming animals, say its proponents, while also avoiding welfare issues and disease.
China in particular, which consumed 86 million tonnes of meat in 2020 or about 30% of global demand, is in urgent need of a cleaner meat supply to meet its carbon goals, says CellX.
Meat grown in the lab could also offer a more stable food supply to a market that has faced huge shortages and volatility following the outbreak of African swine fever in 2018.
But production costs in the nascent industry are still far higher than conventional protein, and analysts say consumers could balk at eating artificially grown meat.
In China, however, "there are lots of people wanting to try it," CellX founder Yang Ziliang told Reuters.
Yang declined to comment on current production costs but said the company, founded just last year, was aiming to be cost competitive with animal meat by 2025.
A recent McKinsey report estimated cultivated meat could reach cost parity with conventional meat by 2030, as the industry increases scale and fine-tunes R&D.
Lab-grown chicken meat was sold to consumers for the first time in Singapore last year, but there are currently no regulations permitting its sale in China.
CellX, which raised $4.3 million earlier this year and is now seeking fresh funding, is also eyeing the global market, however.
"Our vision is to change the way meat is produced. This isn't just a China issue, it's a global issue, so for us to achieve our vision, we need to be a global company," said Yang.
In June of this year, food giant Nestlé announced that it was evaluating innovative technologies to produce cultured meat or cultured-meat ingredients with several external partners and start-ups.