Coca-Cola France has named Mickaël Vinet as the managing director and vice-president of franchise operations, according to media reports.
In September 2022, Vinet was appointed deputy managing director of the cola giant's French unit.
He succeeds Page Guillot, who has accepted another role outside of the organisation. Guillot stepped down after a 21-year stint with Coca-Cola.
Vinet is an experienced professional, who has been part of The Coca-Cola Company for the past 23 years in roles in France as well as abroad.
He served in various roles in marketing, sports marketing, integrated communication, global event operations, management, global partnership strategy and local, regional and global franchise operations.
He spent 15 years outside France and was instrumental in driving change and accelerating the growth of Coca-Cola in the markets where he worked.
Most recently, as deputy general manager of Coca-Cola France, he helped to consolidate the growth of the business in collaboration with Coca-Cola Europacific Partners France.
Vinet is a graduate of the Ecole Supérieure de Commerce Audencia.
Read More: Evelyne De Leersnyder Named New Managing Director Of Coca-Cola Germany
In February, Coca-Cola Europacific Partners told Reuters that it expects to hike prices further, and said glass costs would rise by the 'mid-teen to low double digits' this year at a time when it is trying to sell more returnable glass bottles.
Glass shortages have persisted for beverage companies and other manufacturers since the pandemic, with the issue compounded by Russia's invasion of Ukraine.
© 2023 European Supermarket Magazine – your source for the latest Supply Chain news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.