Dairy Alternatives Market Set To Rise, Study Finds
Dairy alternatives are set to be one of the top trends of the coming year, as more consumers adopt a flexitarian diet, a new study by FMCG Gurus has found.
According to FMCG Gurus, some 26% of consumers now identify as flexitarian, leading to growing numbers looking to moderate their intake of products such as dairy and meat.
The dairy alternatives market in particular, is proving to be big business, and is getting bigger. One of the largest producers of oat milk, Oatly, recently sold a minority stake worth $200 million to an investor group featuring musician Jay-Z, and TV host Oprah Winfrey. The business is now worth an estimated $2 billion.
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