Get the app today! Download iPhone App Download Android App

Dairy Alternatives Market Set To Rise, Study Finds

Published on Feb 3 2021 8:19 AM in A-Brands tagged: Trending Posts / Dairy Alternatives / Paywall / FMCG Gurus / Oatly

Dairy Alternatives Market Set To Rise, Study Finds

Dairy alternatives are set to be one of the top trends of the coming year, as more consumers adopt a flexitarian diet, a new study by FMCG Gurus has found.

According to FMCG Gurus, some 26% of consumers now identify as flexitarian, leading to growing numbers looking to moderate their intake of products such as dairy and meat.

The dairy alternatives market in particular, is proving to be big business, and is getting bigger. One of the largest producers of oat milk, Oatly, recently sold a minority stake worth $200 million to an investor group featuring musician Jay-Z, and TV host Oprah Winfrey. The business is now worth an estimated $2 billion.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on LinkedIn Share via Email