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A-Brands

A.G.Barr And Rockstar To End Franchise Contract

Irn-Bru maker A.G.Barr has announced that its sales and distribution contract with energy drink company Rockstar Inc will terminate on 23 August 2020.

The company also said that it received the notice of termination of the contract.

Rockstar energy drinks accounted for approximately 8% of the A.G.Barr’s sales volumes in the financial year, up to 1 November 2020.

Rockstar will pay a one-off compensation to the soft drinks maker, as per the terms of the contract.

The value of the compensation will be calculated post the contract termination date, the company added.

In March of this year, PepsiCo announced plans to buy Rockstar Energy Beverages for $3.85 billion (€3.39 billion).

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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