Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
A-Brands

Gluten-Free Products Market To Be Worth €12.7bn By End Of Decade

The global market for gluten-free products is set to be worth $12.89 billion (€12.7 billion) by the end of the decade, a new study by Polaris Market Research has found.

The market is set to grow at a CAGR of 9.5% between now and 2030, the research firm said.

The growth in the gluten-free products market is set to be driven by multiple factors, according to Polaris – a rise in the prevalence of coeliac disease, increased spending on healthy food, consumer awareness, a change in eating habits, increased R&D activities, and favourable government initiatives.

It added that around 1% of the global population suffers from some degree of coeliac disease, with gluten intolerance more common in regions like Asia and Africa than in western countries.

Bakery A Key Driver

The bakery segment is likely to capture the highest revenue share in the growing gluten-free market, with gluten-free bread, cakes etc gaining popularity, particularly among younger consumers and those seeking healthier products, Polaris added. Gluten-free ready meals are also likely to see growth, it added.

From a geographical point of view, North America is expected to see the highest revenue growth in gluten-free products over the coming decade, due to high awareness about gluten intolerance as well as higher spending on healthy food, the research firm said.

A myriad of retailers have increased their range of gluten-free products in recent years, including Kaufland, Jumbo, Coop Switzerland, Mercadona, Migros and others. Beverage makers have also got in on the act – Portugal's Super Bock recently launched a gluten-free variant, for example.

© 2022 European Supermarket Magazine – your source for the latest A Brands news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days