Actor and singer Jennifer Lopez has launched the House Of Delola LLC brand, which will offer spirit-based, crafted cocktails that company says are made with natural botanicals.
Delola says the cocktails are gluten free, are lower in calories than traditional counterparts and are served in glass bottles designed for easy sharing.
The first release, 'Delola Spritz' is available in three variants – Bella Berry Spritz, Paloma Rosa Spritz, and L'Orange Spritz.
Delola will be available in 750ml and 375ml embossed glass bottles and will be sold in select grocery and spirits establishments, restaurants, and bars in the US beginning in April, with a continued roll out throughout spring.
Jennifer Lopez began developing Delola in 2020 in collaboration with drinks industry veterans, Ken Austin and Jenna Fagnan and her manager and business partner, Benny Medina.
She then brought in mixologist Lynnette Marrero to collaborate on the cocktails. Marrero was voted the 'World's Best Bartender' in 2021 by her peers around the world.
The company plans to launch in the United States and expand globally in the years to come. Beam Suntory, a global spirits company, is a minority investor in Delola and has been named its global distribution partner.
"I was in search of something that I could enjoy that fit the thoughtful way that I live my life," Lopez commented.
"When I didn't find it, I decided to create Delola. My goals were better ingredients, better taste, fewer calories than traditional cocktails, and one simple pour. Something easy, fun, fresh and delicious. I knew that if I was looking, others were too," she added.
Lopez and the Delola team are also working to develop a scholarship programme that will contribute towards higher education for women who might not otherwise be able to afford that education.
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