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A-Brands - marketing

Unilever Announces Major Rethink Of Marketing Strategy

Unilever has announced the development of a ‘cross-media measurement model’ that will help the FMCG giant measure and understand the impact of...

Mars Looking To Reevaluate Its Marketing Approach

Mars is looking to optimise the commercial effectiveness of its marketing department by amalgamating its marketing and sales teams under a 'chief demand of...

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Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days