Malaysia is once again setting itself up as a leading influencer and industry player in the global Halal economy by hosting the 15th Malaysia International Halal Showcase (MIHAS), from 4-7 April 2018 at Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur, Malaysia.
The highly anticipated event will bring together global Halal brands and gather leading industry players and thought leaders from around the world for four days of trade, networking and knowledge sharing.
Organised by the Malaysia External Trade Development Corporation (MATRADE) under the patronage of Ministry of International Trade and Industry of Malaysia, MIHAS is the largest Halal trade event of its kind in the world.
While the 2017 exhibition recorded 22,000 visitors from 80 countries, this year MIHAS is set to double in size. The exhibition features products and services across seven industry sectors: Food and Beverage, Pharmaceuticals, Cosmetics, Tourism, Finance, Logistics and E-commerce.
According to Dr. Mohd Shahreen Zainooreen Madros, Chief Executive Officer of MATRADE, the overwhelming interest in MIHAS reflects the "bullish sentiment of the global Halal industry".
"Of the 800 companies that are expected to participate this year, as high as 32% of exhibitors are new-to-market while the remaining 68% are repeat and long-term participants," he added. "Forty one countries so far have registered interest to participate. I am happy to note that India is among the top six countries having the largest pavilion at MIHAS, alongside Thailand, Indonesia, Taiwan, Iran and China."
MIHAS has been a highly effective sourcing platform, steadily recording over $4 billion in cumulative trade for its participants. As the world’s largest Halal tradeshow, MIHAS will continue to lead and serve the industry by fostering business and investment in the Halal domain.
This year, buyers at the exhibition can expect to find the latest Halal product offerings and services across industry value chains.
From Halal ingredients to semi-finished products and manufactured goods, to packaging and logistics, to Shariah compliant financing and Takaful, MIHAS has become an indispensable annual one-stop centre for traders in this burgeoning economic sector.
For more details on the event, visit www.mihas.com.my.
© 2018 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: The European Supermarket Magazine.