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Nomad Foods To Buy UK's Aunt Bessie’s

By Steve Wynne-Jones
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Nomad Foods said on Monday that it is to buy British packaged foods maker Aunt Bessie’s from William Jackson & Son Ltd for €240 million.

The acquisition of Aunt Bessie's, known for its Yorskhire puddings and frozen potatoes, will expand Nomad's footprint in the U.K. adding to its Birds Eye brand and Goodfella's Pizza which it acquired in April.

We are excited to welcome Aunt Bessie’s to Nomad Foods. Aunt Bessie’s iconic brand, positive values and strong product credentials align well with our existing portfolio,” commented Stefan Descheemaeker, Nomad Foods’ chief executive.

“As our second accretive acquisition in 2018, Aunt Bessie’s represents another step toward our goal of transforming the frozen food category and building a portfolio of best-in-class food brands. Aunt Bessie’s significantly expands our presence within potatoes, one of the largest categories in frozen food, while adding another dimension to our growing portfolio in the United Kingdom.”

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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