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Roger Federer Unveils Huge Chocolate Fountain In New Lindt Chocolate Museum

Tennis star and Lindt & Sprüngli brand ambassador, Roger Federer, has unveiled a large chocolate fountain in the new Lindt Home of Chocolate in Kilchberg, Zürich.

The event was part of the opening ceremony of the venue, which according to the chocolate maker is the ‘new destination of Switzerland’s chocolate industry’.

Also present at the inauguration ceremony were Swiss Federal Councillor, Ueli Maurer, and the President of the Lindt Chocolate Competence Foundation, Ernst Tanner.

Highlights Of The Venue

The more than nine-meter high chocolate fountain is the centrepiece of the venue, which houses an interactive museum, research plant, open-view production line and many other attractions.

According to Ernst Tanner, the fountain is “a homage to the globally renowned and popular Lindor truffles.”

The chocolate museum will act as a comprehensive information platform on all matters concerning chocolate, the company said.

Federer also presented a new video featuring himself and a master chocolatier. Both are seen on a secret mission of discovery through the Lindt Home of Chocolate, sharing moments of laughter and surprises.

'Unique Chocolate Experience'

Commenting on the new museum, Federer, said, “The Lindt Home of Chocolate is a unique chocolate experience and I look forward to coming here with my kids.”

Lindt & Sprüngli has invested more than CHF100 million (€92.73 million) in this centre, which is likely to attract up to 350,000 chocolate fans from Switzerland and abroad.

'National Identity'

Ueli Maurer stated, “Chocolate is a part of our national identity and the chocolate industry is an extremely important economic sector of our country.

“For this reason, fostering local chocolate expertise is synonymous with boosting Switzerland as an economic location.”

The new Lindt Home of Chocolate will open its doors to visitors from Sunday (13 September) onwards, the chocolate giant added.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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