Samson – Food Products is set to revive its popular Soviet-era sausage brand.
The decision to relaunch the legendary sausage brand comes after Russian meat processing giant, Cherkizovo Group, acquired a 75% stake in the company in December 2018.
Samson said that it will leverage Cherkizovo’s expertise and capacities in bringing back the popular sausage brand.
New Assortment
The new assortment will offer both Soviet and modern European recipes, including the 'Finnish' smoked sausage, spicy Italian salami, salchichon, fuet, and chorizo.
These products will be categorised under the upper-mid tier and premium price ranges.
One of Cherkizovo Group’s plants in Moscow will house the sausage production facilities to test the recipes and standards, while production will later be moved to Vsevolozhsk in the Leningrad region, the company said.
'A Household Name'
CEO of the Vsevolozhsky Meat Processing Plant, Dmitry Gordeev, said, "Samson was a household name in the USSR, and was especially loved in Leningrad (modern-day St Petersburg). We have spared no effort making sure that our sausage assortment lives up to the admirable standards of the past."
The sausages were manufactured by the S.M. Kirov Meat Processing Plant.
It was established in 1933 and was later renamed as the Samson Meat Processing Plant.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.