San Benedetto Named Non-Alcoholic Beverage Market Leader In Italy

By Branislav Pekic
Share this article
San Benedetto Named Non-Alcoholic Beverage Market Leader In Italy

For the second year running, Acqua Minerale San Benedetto Group is the market leader in the non-alcoholic drinks market in Italy.

The company has a 15.4% volume share of the soft drinks market, as certified by Global Data, a UK-based market research and consultancy company, the beverage firm said.

Market Leader

The San Benedetto brand is also the certified leader in the entire non-alcoholic beverage market in Italy - with a 9.5% volume share. It is also the best-selling brand in the mineral water market, holding a 10.5% volumes share, and the the best-selling brand in the iced tea market with 29.8% volume share.

In addition, Energade is confirmed to be the best-selling brand in the Sport Drink market with a 34.2% share.

The Italian group operates in all segments of the reference market: mineral waters (San Benedetto, Antica Fonte della Salute, Pura di Roccia, Acqua di Nepi, Guizza and Cutolo Rionero Fonte Atella); flavoured waters (Aquavitamin and San Benedetto Ice Formula Zero); carbonated drinks (San Benedetto and Schweppes); tea (San Benedetto and Guizza); children's drinks (San Benedetto Baby); sports drinks (Energade); tonic waters (Schweppes); still juice-based drinks (Oasis and San Benedetto Succoso) and aperitifs (Ginger Spritz, Ben's and Schweppes).

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.