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A-Brands

Tate & Lyle Partners With Agrana Fruit For Brazil Expansion

Tate & Lyle, a global provider of food and beverage solutions and ingredients, has announced a long-term partnership in Brazil with Agrana Fruit, a fruit preparation group.

The agreement aims to establish 'new manufacturing dynamics for Brazil’s fruit preparations segment, bringing more innovation to the sector,' according to the statement released by Tate & Lyle.

Partnership

The partnership, scheduled to start in September, will see Tate & Lyle Brazil transfer the production of fruit preparations from its facility in Juiz de Fora (MG) to Agrana Fruit’s facility with cutting-edge equipment in Cabreúva in São Paulo.

The group hopes to optimise the production process and offer innovative solutions to meet customer demand aligned with the main trends in the sector.

Oswaldo Nardinelli, general manager, Tate & Lyle Latin America, said, "The group will have access to new manufacturing technologies, which will allow us greater ability to expand in the market, maintaining the technical and commercial service that we are known for in-house."

Rogerio Tocchini, general manager, Agrana Fruit Brazil, also commented on the benefits of the collaboration, saying, “With this proximity between companies, we will be able to access Tate & Lyle's broader ingredient solutions and combine this know-how with Agrana Fruit’s strength in fruit preparations, which will expand our customer product offering.”

Each company will maintain control of its respective product development and customer service including technical and application support.

Expansion

Tate & Lyle’s fruit prep production is exclusive to Brazil, and is an especially important part of the company's regional portfolio as it serves the dairy market, one of the key categories for the company.

Currently, Tate & Lyle provides fruit preparation services for yoghurt and dairy drinks manufacturers, but is aiming to target other categories, a path that will be taken more easily with access to Agrana’s cutting-edge manufacturing technology and expertise.

The partnership with Agrana Fruit is integrated into Tate & Lyle's strategy to increase its presence in the Brazilian market for ingredients for the food and beverage industry.

© 2021 European Supermarket Magazine. Article by Conor Farrelly. For more A-Brands news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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