TRESemmé, the hair care brand, has become the latest Unilever product to be approved by People for the Ethical Treatment of Animals (PETA).
The group achieved a 'not tested on animals' listing, making it the 24th beauty and personal care brand in Unilever’s portfolio to join PETA’s Beauty Without Bunnies list.
Available in 65 countries, TRESemmé has enacted a policy prohibiting any animal tests for its products, anywhere in the world.
The ‘PETA-Approved’ logo will appear on TRESemmé’s packaging from January 2022, assuring shoppers of the brand's stance on animal testing.
Bérengère Loubatier, global brand vice president at TRESemmé, said, "Not testing any of our products on animals is critical to our values at TRESemmé. PETA’s Beauty Without Bunnies Programme is recognised worldwide for its high-quality standards and rigour, and we are proud to be a brand that is officially PETA Approved."
The full EU Cosmetics Regulation bans on animal testing came into effect in 2013, stating that ingredients cannot be used in cosmetic products if they have been tested on animals anywhere in the world.
TRESemmé is amongst a number of Unilever products to appear on the PETA-approved lists in conjunction with the group's 'Positive Beauty vision', which aims to do good for people and the planet.
PETA has listed Unilever as a ‘company working for regulatory change’ as a result of its efforts to develop alternatives to animal testing.
Julia Fentem, head of Unilever’s safety and environmental assurance centre, said, "The acceptance of alternatives to animal testing by regulatory authorities remains the final barrier to ending animal testing for cosmetics. We’re seeing great progress – China has just made another important step forward by ending mandatory animal testing for most cosmetics products – but we’re now facing a challenge to Europe’s longstanding ban following requests for new animal testing from the European Chemicals Agency (ECHA)."
"We say use science, not animals, and TRESemmé joins a long list of PETA-Approved brands that now need to see the ban protected," she added.