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Twelve Agrokor Food Brands Named Among Croatia’s Top 50

By Branislav Pekic
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A total of 12 brands from food-to-retail consortium Agrokor have placed among the Top 50 brands enjoyed most by Croatian consumers, according to the BRANDscore survey by Ipsos.

These include Zvijezda oil, mayonnaise, hard margarine and pickled vegetables; Margo spread margarine; Jamnica, Jana and Jamnica Sensation bottled water; Ledo frozen fish and seafood, frozen vegetables, frozen pastry and sweets; and ABC cheese.

Overall, the top brands in Croatia are Vegeta (condiment), Zvijezda (oil), Jamnica (water), Cedevita (vitamin drink), Zvijezda (mayonnaise), Zvijezda hard margarine, Milka chocolate, Zewa toilet paper, Orbit chewing gum and Barilla pasta.

The survey analysed 1,383 brands currently available on the Croatian market, across 69 FMCG categories.

Separately, Agrokor’s Belje and PIK Vrbovec have been voted Product of the Year in a study conducted by ACNielsen.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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