Coca-Cola Launches New Schweppes 1783 Range
Coca-Cola has announced that it is launching the premium Schweppes 1783 range, which features six flavours of tonic water and spirit mixers.
The company says that the new assortment is designed to be paired with both white and dark spirits, and contains all-natural ingredients.
The varieties include cucumber tonic water, salty lemon tonic water, crisp tonic water, light tonic water, floral tonic water, and ginger ale.
“Schweppes is loved by the nation and we’ve taken the best our 234 year expertise and knowledge to create Schweppes 1783,” said marketing director Aedamar Howlett, who described the range as an "industry game-changer".
"Whilst the UK’s gin trend shows no sign of slowing down, the brand’s new 1783 range responds to the growing popularity of alternative spirits, like whisky, rum, and tequila – with some really exciting new flavours to take your cocktails to the next level."
The drinks will be available in 200ml and 600ml glass bottles in premium bars and restaurants, as well as Waitrose and Ocado.
The launch is part of Coca-Cola's £6.6 million investment to promote the Schweppes range. Last week, the company unveiled a new design for its standard Schweppes bottles.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine.