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Drinks

Mercadona Launches Two New Beer Brands In Portugal

Spanish supermarket chain Mercadona has added two new blonde beer brands to its drinks assortment in Portugal, reports suggest.

It includes A Minha (Mine), a lager beer with intense flavour, and A Tua (Yours), a mild blonde beer with a more subtle and a bitter taste.

Both beers are 100% natural and do not contain any additives such as dyes or preservatives.

Product Development

The new products were developed specifically for Portuguese consumers by Mercadona's co-innovation centre in Matosinhos.

The retailer analysed the tastes and consumption habits of Portuguese consumers for three years before developing the new beverages.

The two beers are being produced by Mercadona’s cider supplier, Totaler Font Salem.

Mercadona opened its first four supermarkets in Portugal in July, with an assortment that caters to the tastes of Portuguese consumers.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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