E. Leclerc To Launch 'Pedestrian Drive' Outlet In Paris
E. Leclerc has announced plans to open a new 'pedestrian drive' outlet in Paris, near Place de Clichy in the city's 18th arrondissement.
The new outlet, which goes by the name E. Leclerc Relais, is set to open on 9 January.
It is located close to La Halle de Clichy, a new proximity concept opened by Carrefour in December, as well a Monoprix outlet. Carrefour currently operates a dozen 'pedestrian drive' outlets in the French capital.
About The Concept
The 'pedestrian drive' concept, which Leclerc previously opened a store under in Lille in March 2017, differs from a traditional 'drive' store in that it is aimed at pedestrians rather than car-based shoppers – users simply place their orders online and pick the products up from the store on foot.
In October, the retailer announced the opening of its first Le Marche Bio organic store in Saintes (Charente-Maritime); a concept that will be rolled out to more than 200 locations over the next five years.
The new store concept forms part of the retailer's organic strategy, aimed at enabling healthier consumption and nutrition, and will also be featured in selected 'bio' corners at the group's hypermarkets.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine