AMS Sourcing B.V. is redesigning its Euro Shopper value private label range, with a view to making the design more ‘contemporary, fresh and easy to recongise’, without changing its positioning. The brand refresh was created by the Helsinki, Finland based design agency SEK, and is being introduced gradually over the course of this year, with the first revamped products hitting the shelves at the start of this year.
“Based on the first results, the renewal seems to be a success and we are satisfied with the results, even if the change in design is bigger than the modest face-life originally planned,” commented Margherita Orfino, Brand & Account Manager: Euro Shopper & Private Label, AMS Sourcing B.V. Euro Shopper products are marketed in 16 countries across Europe – the Netherlands, Ireland, Sweden, Finland, Norway, Estonia, Latvia, Lithuania, Iceland, Italy, Portugal, Greece, Czech Republic, Slovakia, and the United Kingdom. The Euro Shopper range generates retail sales of €500 million. (18 Apr)
© 2011 - ESM: European Supermarket Magazine
