When even consumer goods giant Unilever gets aboard the CBD bandwagon, you know the cannabis-based ingredient has hit the big time.
The Anglo-Dutch conglomerate’s Ben & Jerry’s ice-cream brand recently announced plans to release a CBD-infused flavour as soon as the non-psychoactive ingredient, also known as cannabidiol, becomes legal in the US.
“We’re doing this for our fans,” said Ben & Jerry’s CEO, Matthew McCarthy.