With retailers and FMCG suppliers alike looking to extract more value from their data, dunnhumby believes that data monetisation could not only open the door to new ways of working collaboratively, but also result in an enhanced shopping experience for customers.
At the recent Consumer Goods Forum Global Summit in Vancouver, dunnhumby chief executive Guillaume Bacuvier gave a presentation on why data monetisation could be a ‘win win’ for the sector.
ESM editor Stephen Wynne-Jones caught up with him.
