German discounter Aldi Süd has announced its plans to sell misshapen fruits and vegetables, or 'krummendinger', in an effort to reduce food waste.
The retailer says that many products do not make it to supermarket shelves due to small aesthetic flaws, and is launching this new range to draw attention to the issue.
"We would like to convince our customers that even fruit and vegetable products with small optical defects can nevertheless be of excellent taste quality," said Philipp Skorning, group buying director at Aldi Süd.
Aldi Süd is launching the new range with crooked organic carrots, which will be available in stores from the end of August, followed by apples, which will be added by the end of September.
The retailer says that the amount of 'wonky' products that appear in a pack will depend on agricultural conditions, such as the weather.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.