French retailer Carrefour is selling loose eggs at all hypermarkets in a bid to save around 3.5 million eggs from being wasted annually.
The company also plans to launch the initiative in all of its Market stores.
If eggs inside a box are broken, the box can no longer be sold and all of the eggs have to be scrapped, the retailer noted.
By installing 'zero waste challenge' units, Carrefour is helping to tackle food waste and maximising customers' purchasing power in the process.
'Zero Waste Challenge' Loose Eggs
The 'zero waste challenge' units in Carrefour hypermarkets offer unbroken eggs from boxes in which broken eggs have been found.
The eggs are presented loose and are arranged according to how they have been reared – Organic, Open air, Free range, and Low price – to help customers choose.
Shoppers can pick six eggs from the unit for €0.50.
This is an innovative anti-waste initiative as well as a way to maximise consumers' purchasing power, by offering high-quality eggs at an affordable price, Carrefour said.
This loose egg sales initiative has recently been tested in 30 Carrefour stores and has already resulted in the sale of 13,000 boxes of eggs in just a few weeks – eggs which otherwise would have had to be scrapped.
Elsewhere, Carrefour has unveiled a new 'personal shopper' home delivery service, OK Market!, which the retailer says is the 'first of its kind' in France.