Fresh Produce

Driscoll’s To Showcase The Latest Innovation At Fruit Attraction 2019

By Dayeeta Das
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Driscoll’s will participate in this year’s edition of the Fruit Attraction fair, scheduled from 22 to 24 October at the IFEMA exhibition centre in Madrid.

Pioneers of flavour, Driscoll’s has been developing and delivering only the finest berries for years, but the perfect berry is not only grown where creation meets innovation.

The company produces berries that not only stand up to the elements and ripen in the finest fields, but also taste better than all the others.

Driscoll’s has been piloting a number of exciting initiatives, from new varieties and category development to innovation and activation.

Visit the company’s stand at Fruit Attraction, Hall 10, Stand C-02, to learn more about its latest innovations.

In April of this year, the company was awarded the best health and safety labour programme globally at the 2019 Sedex Awards, in recognition of its comprehensive approach towards labour compliance.

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