Fruits de Ponent: Twenty-Five Years Producing Premium Stone Fruit

By Steve Wynne-Jones
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Fruits de Ponent: Twenty-Five Years Producing Premium Stone Fruit

Fruits de Ponent is one of the leading Cooperative Groups specialising in stone fruit in Europe.

Its fruit (nectarines and peaches, such as the Paraguayan) are highly prized by consumers, thanks to their flavour, aroma and size.

The Group is celebrating its 25th year, with the promise of being able to satisfy the needs of its customers by providing quality and even expanding its commercial catalogue, 365 days a year.

Fruits de Ponent produces a volume of fruit of between 58,000 and 62,000 tons, of which 80% is comprised of stone fruit.

OKI Paraguayan Peaches

The company is already finalising the preparations for its next summer campaign, which is anticipated to be optimal in terms of volume and quality.


The Group will focus its marketing campaign on the OKI Paraguayan brand, which will stand out for its quality, aroma and taste and for its exclusivity, since it comes from growing areas with a particular climate, soil and irrigation system.

At the Fruit Logistica event, held in Berlin in February, the group kicked off the events for its 25th anniversary, with a cocktail reception for its clients and professional audience.

Throughout this year, the company will organise other events, aimed at partners, employees, institutions and such themes as environmental awareness, being faithful to its cooperative principles and reaffirming, once again, its social commitment.

To find out more, visit the website.

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