US retailer Kroger has partnered with Europe's vertical farming company, infarm, to offer a range of store-grown fresh produce in its outlets across North America.
In total, the retailer plans to introduce the innovative technology in 15 Kroger Quality Food Center (QFC) stores.
This month, the retailer will introduce modular in-store farms in two QFC outlets in Bellevue and Kirkland in Washington.
Suzy Monford, Kroger's group vice-president of fresh produce, said, "Our partnership with infarm allows us to innovate by combining ground-breaking in-store farming technology with our passion for fresh, local produce and ecological sourcing.
"Kroger is excited to be first to market and offer the best of the season, and we're proud to lead the US on this journey."
Infarm uses hydroponic technology to cultivate herbs and other fresh produce in stores.
The farms are designed to scale and will provide shoppers the freshest and most sustainable living produce options available, Kroger said in its statement.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.