Lidl Germany has announced that it is converting its range of fresh beef and drinking milk to higher animal husbandry levels.
The discounter has already reached its goal of offering at least 25% of its entire fresh meat range from husbandry levels three and four by the end of 2024.
Christoph Graf, goods manager at Lidl Dienstleisungs GmbH & Co. KG said, "This significant step in the further development of our range shows that animal welfare is an important issue for us and for our customers, which is why we implement it consistently.
"This is only possible in trusting and constructive cooperation with our partners in agriculture and the supply chains. Because the transformation to more animal welfare can only succeed if the producers are willing to convert their operations accordingly."
The discounter will also convert its own-brand fresh milk SKUs and lactose-free milk brands to husbandry levels three and four from the beginning of next year.
In 2024, its long-life milk will also shift to husbandry level three to complete the conversion of the discounter's entire range of drinking milk to higher animal welfare standards.
For years, Lidl Germany has implemented various measures to improve animal welfare standards to help customers in making a conscious purchasing decision.
As a reliable partner of local agriculture, the food retailer is continuously developing the husbandry conditions.
It is expanding its products featuring better animal husbandry standards, for example with labels such as the EU organic seal or Bioland.