Fresh Produce

Lidl Germany To Move To Higher Animal Welfare Standards For Beef, Drinking Milk

By Dayeeta Das
Share this article
Lidl Germany To Move To Higher Animal Welfare Standards For Beef, Drinking Milk

Lidl Germany has announced that it is converting its range of fresh beef and drinking milk to higher animal husbandry levels.

Between October 2023 and the spring of 2024, Lidl Germany's entire range of fresh beef will be sourced from farms that adhere to at least level three of the four-level animal husbandry standard.

The discounter has already reached its goal of offering at least 25% of its entire fresh meat range from husbandry levels three and four by the end of 2024.

Christoph Graf, goods manager at Lidl Dienstleisungs GmbH & Co. KG said, "This significant step in the further development of our range shows that animal welfare is an important issue for us and for our customers, which is why we implement it consistently.

"This is only possible in trusting and constructive cooperation with our partners in agriculture and the supply chains. Because the transformation to more animal welfare can only succeed if the producers are willing to convert their operations accordingly."


Fresh Milk

The discounter will also convert its own-brand fresh milk SKUs and lactose-free milk brands to husbandry levels three and four from the beginning of next year.

In 2024, its long-life milk will also shift to husbandry level three to complete the conversion of the discounter's entire range of drinking milk to higher animal welfare standards.

For years, Lidl Germany has implemented various measures to improve animal welfare standards to help customers in making a conscious purchasing decision.

As a reliable partner of local agriculture, the food retailer is continuously developing the husbandry conditions.

It is expanding its products featuring better animal husbandry standards, for example with labels such as the EU organic seal or Bioland.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.