Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Fresh Produce

Netto Marken-Discount Turns To Natural Branding For Cucumbers

German discounter Netto Marken-Discount has announced that it will replace the plastic wrapping on its organic cucumbers with so-called ‘natural branding’.

Using the system, organic labelling is applied by laser to the surface of the cucumber, reducing the need for individual-item packaging.

Natural Branding

Since 2018, the discounter has sold organic ginger with a similar natural product label, in a move that has saved it 43 tonnes of plastic every year.

In addition to the new measure, organic cucumbers that are not yet available with natural branding will, in the meantime, be marked with an adhesive label.

Netto Marken-Discount has already taken several other measures to make its packaging more sustainable. It recently introduced the FSC Mix Karton for apples, as well as FlatSkin packaging for its self-service meat counters.

Further improvements in all product areas are planned for the years 2019 and 2020, the retailer added.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Jana Zimmermann. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days