Fresh Produce

Spanish Families Plan Fresh Produce Shopping The Most, Says Aldi

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Spanish Families Plan Fresh Produce Shopping The Most, Says Aldi

Aldi Spain's Observatorio de Productos Frescos (Fresh Produce Observatory) report has found that fresh produce is one of the categories that Spanish families plan the most before grocery shopping.

According to the report, nine out of 10 Spanish consumers plan milk, vegetables and fruit purchases in advance of visiting supermarkets, followed by fresh fish, fresh meat and eggs.

In addition, the retailer added that consumers tend to compulsively purchase fruit and vegetables, due to their interest in discovering new varieties.

Fruit works well as an indulgence category, Aldi said, with shoppers eager to discover new flavours.

Interest Decreases In Meat And Bread

Interest in fresh meat and bread decreased last year, with the report indicating that these categories are bought less in terms of quantity and frequency compared to the previous year.


According to Aldi, restrictions in the hospitality sector in 2020 altered consumer tendencies around meat and bread consumption, with families were forced to consume more meat at home.

In terms of cost and weight, Spanish ham is the category families spend the most money on, followed by cherries, watermelon, potatoes, hake and whiting, and sheep and poultry meat.

Aldi Spain purchased more than 3,000 tonnes of fruit and vegetables this autumn from Spanish suppliers, the retailer announced recently.

The products were sourced in Andalusia, the Region of Murcia, the Valencian Community, Catalonia, the Basque Country and Extremadura.

© 2022 European Supermarket Magazine – your source for the latest fresh produce news. Article by Amanda Merchán. Click subscribe to sign up to ESM: European Supermarket Magazine.

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