Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Fresh Produce

SPAR Introduces Faireswiss Milk In Switzerland To Support Dairy Farmers

SPAR has announced that it has introduced Faireswiss milk to all 180 stores across Switzerland.

The move, which expands the sales channel of the product, aims to help dairy farmers earn a fair purchase price of CHF1.00 per litre of milk.

Until recently, Faireswiss milk was mostly available in western Switzerland, SPAR said.

The product is available in two variants - UHT full and partially skimmed - in Tetra Edge packaging, priced at CHF1.90 per litre.

The Faireswiss Project

In 2019, the Faireswiss project was launched in Switzerland to enable local dairy farmers to earn a decent living.

SPAR is supporting the project by waiving part of the sales margin to finance the surcharge on the normal production price, the retailer added.

The selling price of a litre of Faireswiss milk at SPAR is slightly higher compared to that of milk from traditional sources.

Over the past two decades, the price producers receive for milk has steadily declined in Switzerland, while production costs have remained the same.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days