Tesco Launches 'No Fuss' Avocado

By Steve Wynne-Jones
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Tesco Launches 'No Fuss' Avocado

Tesco has announced the launch of a 'no-fuss' avocado that easily pulls away from its skin once cut in half.

The EasyAvo, as it is called, will be launched in an initial trial in Tesco stores to gauge its popularity. The variety is sourced from South African supplier Westfalia Fruit.

It is a naturally-grown hybrid of a number of different avocado varieties, the retailer said. The variety was brought to the UK by Tesco’s regional sourcing team.

Different Consistency

The EasyAvo has a thicker and corkier consistency to its skin, which gives it an almost 'shell-like' appearance compared to other varieties.

“As the fruit ripens and moisture loss occurs in the process, the thicker, corkier skin separates more easily from the fruit flesh, compared to the thinner and more pliable skin of a Fuerte or Hass," commented Laura Marsden Payne.


The retailer said that the launch is aimed at consumers that accidentally cut themselves while trying to scoop the flesh from an avocado.

“Last year customers bought nearly 60 million avocados from us, so we’re sure that this fantastic avocado will minimalise fuss and make life a little bit easier," added Payne.

It's not the first time that Tesco has launched a new type of avocado in its stores; it recently rolled out the Avozilla, a giant variety that is roughly five times the size of a regular fruit, and Zilla Eggs, smaller avocados which are presented in egg boxes.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.


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