DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Total Produce Introduces New Melon Variety

By Steve Wynne-Jones
Share this article
Total Produce Introduces New Melon Variety

Fresh-produce giant Total Produce B.V. has unveiled a new variety of melon, the 'Dino' melon.

The Rotterdam-based firm unveiled the Dino melon at the Amsterdam Produce Show earlier this month, in collaboration with a leading Brazilian supplier.

“This melon isn’t a mix of existing varieties, but a variety of its own," said Saskia Polak, product and account manager at Total Produce. "At the moment, our Brazilian supplier is the only one producing this variety and takes care of the limited production."

According to Total Produce, response to the melon was good among visitors to the show.

“Responses are very positive, and hopefully we can scale up volume, as sales are above expectations," said Polak.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.