Retailers Jerónimo Martins and Sonae are among the most reputable organisations in Portugal based on enterprise value, a recent study has found.
According to the OnStrategy RepRisk Value Pulse study, which measures the reputational economics of particular companies,Jerónimo Martins scored 73% in the study, while Sonae scored 71%, putting both retailers at the upper end of the scale, HiperSuper reported.
CTT Correios de Portugal, the Portuguese postal service, was the highest-scoring firm in the study, achieving a score of 77%. The average score across Portuguese companies was 63%.
The study aims to assess the economic value of organisations' reputations and analyse whether companies are vulnerable to financial risk.
Both Jerónimo Martins and Sonae are seen as companies with a 'moderate' risk of losing their financial value in the event of a reputational crisis.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
