DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Kesko Seeking To Widen Finnish Culinary Horizons

By Steve Wynne-Jones
Share this article
Kesko Seeking To Widen Finnish Culinary Horizons

A survey on attitude towards food in Finland by Finnish retailer, Kesko has revealed that a majority of Finns stick to just nine dishes in their weekly meal repertoire.

However, the survey also shows that Finnish consumers are increasingly interested in trying out new food.

Oven-baked salmon topped the survey, with 61% Finns naming it as their go-to everyday dish.

Beef and pasta casserole, meatballs and minced-meat sauce were closely behind with 59% and 58% of the vote, respectively.

Consumers also cited homemade pizza or hamburgers as popular options.

ADVERTISEMENT

Finns Ready To Try New Things

The survey found that 44% of respondents have a growing interest in food and want to expand their culinary horizons as well as their cooking skills.

According to Heidi Jungar, customer insight director for K Group’s grocery trade division, Finns are ready "to try new and even unusual alternatives a few dishes at a time”.

"We want to challenge Finns to expand their food horizon,” added Anne Hujala, head of the K-Supermarket chain.

According to Hujala, the support of retailers is essential to nurture a foodie culture in Finland.

ADVERTISEMENT

"Within the next two years, we will have more than 250 high-quality food stores across Finland", she added

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Matthieu Chassain. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.