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Kesko Seeking To Widen Finnish Culinary Horizons

Published on Jul 31 2018 8:30 AM in Retail tagged: Trending Posts / Kesko / finland / Food Habits

Kesko Seeking To Widen Finnish Culinary Horizons

A survey on attitude towards food in Finland by Finnish retailer, Kesko has revealed that a majority of Finns stick to just nine dishes in their weekly meal repertoire.

However, the survey also shows that Finnish consumers are increasingly interested in trying out new food.

Oven-baked salmon topped the survey, with 61% Finns naming it as their go-to everyday dish.

Beef and pasta casserole, meatballs and minced-meat sauce were closely behind with 59% and 58% of the vote, respectively.

Consumers also cited homemade pizza or hamburgers as popular options.

Finns Ready To Try New Things

The survey found that 44% of respondents have a growing interest in food and want to expand their culinary horizons as well as their cooking skills.

According to Heidi Jungar, customer insight director for K Group’s grocery trade division, Finns are ready "to try new and even unusual alternatives a few dishes at a time”.

"We want to challenge Finns to expand their food horizon,” added Anne Hujala, head of the K-Supermarket chain.

According to Hujala, the support of retailers is essential to nurture a foodie culture in Finland.

"Within the next two years, we will have more than 250 high-quality food stores across Finland", she added

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Matthieu Chassain. Click subscribe to sign up to ESM: European Supermarket Magazine.

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