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Packaging And Design

Italy's Birra Perroni Introduces Returnable Beer Bottles

Italian brewer Birra Perroni has introduced returnable beer bottles in a bid to reduce its environmental impact.

Presenting the novelty, the brewery highlighted that 90% of Italians are sensitive to environmental issues and believe in protecting the environment.

The new returnable beer bottles are produced in the company's Bari plant in a dedicated production line, which manufactures up to 50,000 bottles per hour.

The returnable vacuum bottles are more resistant than standard bottles, with a life cycle of between 15 and 18 reuses.

Packaging Design

The new returnable empty bottles, also called 'UNI' because they are universal among all brewers, feature a new graphic design.

The bottles feature a recycling icon and green colour - the universal symbols of sustainability. 

In addition, the text 'vuoto a rendere' (returnable) communicates that the packaging is sustainable.

The new Peroni UNi bottles are available in sizes of 20cl, 33cl and 66cl, the brewer added.

Meanwhile, CEO Enrico Galasso told the Retail Transformation summit that the company expects a 15% drop in volumes in 2020 due to the loss of out-of-home consumption.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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