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German Discounter Penny Reduces Banana Packaging

Published on Feb 21 2017 10:30 AM in Packaging And Design tagged: Trending Posts / Rewe Group / Bananas / Penny

German Discounter Penny Reduces Banana Packaging

German discounter Penny, which is part of Rewe Group, has announced that it is reducing packaging of fresh bananas in store, in a move that will save the equivalent of 900 football fields’ worth of plastic per year.

Penny sells around 35,000 tonnes of bananas a year, and according to Stefan Magel, the retailer’s COO, “[It is] working hard wherever possible to dispense with plastic packaging or to replace them with modern alternatives.”

The initiative will be introduced in Penny stores in northern Germany in March, before a nationwide roll-out across 2,150 stores over the summer.

Magel added that the retailer’s customers have a “clear expectation” that the retailer is active in eco-friendly initiatives.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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