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Packaging And Design

German Discounter Penny Reduces Banana Packaging

German discounter Penny, which is part of Rewe Group, has announced that it is reducing packaging of fresh bananas in store, in a move that will save the equivalent of 900 football fields’ worth of plastic per year.

Penny sells around 35,000 tonnes of bananas a year, and according to Stefan Magel, the retailer’s COO, “[It is] working hard wherever possible to dispense with plastic packaging or to replace them with modern alternatives.”

The initiative will be introduced in Penny stores in northern Germany in March, before a nationwide roll-out across 2,150 stores over the summer.

Magel added that the retailer’s customers have a “clear expectation” that the retailer is active in eco-friendly initiatives.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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