Italian dairy and agro-industrial company Granarolo has launched the first milk bottle in Italy made of 20% recycled plastic.
The new bottles have been developed from used PET milk bottles, which have been separated as part of the recycling process and sanitised in order to convert them into new recycled plastic (rPET) bottles.
The move is a part of the company's efforts to address the problem of plastic pollution, and marks a step towards its goal of reducing plastic packaging and CO2 emissions.
Three different product references are included in the initiative.
New Label
Granarolo has also designed a new label for the bottles, providing information about the recycling process and highlighting the environmental value of the new bottles.
In a statement, the company said that in the second half year of 2019 the percentage of recycled plastic in the rPET milk bottles will rise to 25%.
According to Gianpiero Calzolari, president of Granarolo, the new rPET plastic bottle will raise awareness for consumers about the importance of recycling. This is only the first of a number of initiatives that the company is to planning to tackle the issue of plastic waste, the company said.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Alessandra Arosio. Click subscribe to sign up to ESM: European Supermarket Magazine.
