Mars Food has announced plans to launch recyclable mono-polypropylene plastic (PP) packaging for its microwavable rice pouches in 2021.
The new packaging will allow Mars Food to retain the shape, shelf life, functionality and high safety standards of its packaging in an eco-friendly manner.
The company will roll out the packaging as a pilot project in the first half of 2021 and scale it up in the second half.
'A Huge Step'
President of Mars Food, Drinks and Multisales, Fiona Dawson, commented, "We're committed to finding more sustainable solutions for our packaging that are food safe without compromising quality. This is a huge step for us towards our 2025 commitment of 100% recyclable, reusable or compostable packaging.
"We believe in tackling the world's sustainability challenges together, and through this partnership with Amcor, we will pilot, learn and then scale the volume of recyclable mono-polypropylene pouches across our portfolio."
The new packaging material is a result of a three-year partnership between Mars Food and Amcor.
The material was rigorously tested in Mars Foods' production facilities in the UK.
In collaboration with Amcor, the food giant also ensured that it met all functional requirements while protecting product quality and safety.
An 'Industry First'
Michael Zacka, president of Amcor Flexibles EMEA, said, "Thanks to that foresight and leadership in innovation, we are excited to announce yet another industry first in recycle-ready packaging.
"Launching our recyclable retort material in a stand-up pouch format that meets stringent food safety standards is a challenge, and Mars Food took this journey together with us. It will be a win when their brands deliver this innovation to consumers."
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.