Food giant Nestlé has announced that 97% of its product packaging in Italy is now recyclable – just a step away from its goal of 100% recyclable or reusable packaging by 2025.
In Italy, the Swiss multinational achieved 100% recyclability for corrugated cardboard and glass, 98% recyclability for its paper packaging, 96% for rigid plastic, 92% for aluminium, and 77% for flexible plastic.
The data comes from the 2022 edition of the Nestlé Sustainable Packaging Commitment: Road to 2025 report.
Nestlé’s strategy consists of reducing the amount of packaging used and implementing new solutions to improve packaging quality and recycling systems.
In achieving these goals, the company is working in four key strategic directions: research; reduction, reuse and recycling; collaboration; and information and education.
Innovative Packaging Solutions
In January, the group announced a €5 million investment in the Italian venture capital Eureka! fund to boost research into innovative packaging solutions and improve the quality of collection and recycling processes.
The first pilot project for the disposal of used plastic coffee capsules has been signed with Illycaffè and three companies that manage waste recycling in the Friuli-Venezia Giulia region.
Since 2018, Nestlé has been organising ‘sustainability bars’ – training and refresher meetings for colleagues on sustainability-related projects developed in Italy or abroad.
To help consumers, in July 2021 Nestlé revamped Dove Lo Butto?, its digital platform for waste separation, adding guidance on how to best interpret the minimum shelf life of products, thanks to its collaboration with Too Good To Go, as part of the Pact against Food Waste.
A second project, called Km0 Cardoboard, aims to reduce the environmental impact of corrugated cardboard packaging at the Buitoni factory in Benevento, where frozen pizzas are produced.
Read More: Frozen-Food Consumption Increases In Italy, Study Finds
© 2022 European Supermarket Magazine – your source for the latest packaging news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.
