Rema 1000 Denmark has announced that it has switched to recyclable plastic trays for the packaging of its private label meat.
The move is part of the retailer's packaging and plastic strategy that aims to convert all packaging materials used by Rema 1000's private-label brands to reusable variants by the end of 2023.
Rema 1000 sells around 55 million meat trays each year in the country.
The retailer was scheduled to complete the conversion of meat trays to recyclable plastic by the end of this year.
Other Initiatives
The retailer also aims to replace plastic packaging with alternative materials, in order to cut the use of plastics.
It has collaborated with the organisation Plastic Change og Københavns Kommune (Plastic Change and the City of Copenhagen), to develop sustainable packaging solutions.
The retailer has also pledged to reduce the amount of plastic in its private-label packaging by 25% by the end of 2023.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
